Puglia wines are excellent, varied, and prolific. For as long as wine has been made, Puglia has produced it, and much is of exceptional quality. Unknown to most people, the amount of wine produced in Puglia is more than any other region of Italy, and is almost equal to the total amount produced in the whole of Australia. Recently, Puglian wine has been marketed as a distinct region, and is gradually becoming more widely recognised, appreciated and sought after.
Puglia features a great variety of grapes; furthermore soil and climate are all different from the northern districts of Bari & Foggia to the south, better known as Salento (Taranto, Brindisi, Lecce). The wines are very focused with fine acidity. The two main red grape varieties in southern Puglia are Primitivo (Zinfandel) and Negroamaro (‘bitter black’); they are both fabulous and have now gained a thoroughly deserved international reputation.